Author name: Dan Wilson

Social Networks, ‘Promiscuity’ and User Value

An article in The Times today caught my eye. Based on research by Parks Associates, it focuses on the ‘promiscuity’ of social network users and how many use several networks. The behaviour of these ‘internet tarts’ is evidence, apparently, according to Robert Jones, of Wolff Olins that “grand operatic brands no longer work.” Wolff Olins,

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