Media, Web & Technology

The Gogarty Affair: ‘Old Media’ vs. Web 2.0.

Blogger gets flamed. Dad weighs in. Newspaper criticises the readers. Journalist rails against the ‘mob rule’. This is the fascinating tale of Max Gogarty, 19, who has so far written a single short ‘blog’ article for the Guardian recording a self-funded trip to India. Seeing as transparency is the currency of blogging, I’ll come clean.

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Social Networks, ‘Promiscuity’ and User Value

An article in The Times today caught my eye. Based on research by Parks Associates, it focuses on the ‘promiscuity’ of social network users and how many use several networks. The behaviour of these ‘internet tarts’ is evidence, apparently, according to Robert Jones, of Wolff Olins that “grand operatic brands no longer work.” Wolff Olins,

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